MittVal Becomes Team Partner of the Swedish Olympic Committee
Paris, France – 2 septembre 2026 – Cooper Consumer Health, a leading European consumer healthcare company, today announces that its Swedish vitamins and minerals brand MittVal has entered into a partnership with the Swedish Olympic Committee (SOK), becoming a Team Partner until 2029.
The partnership will support Swedish Olympians on their journey towards future Olympic Games, starting with the Los Angeles 2028 Olympic Games. It brings together two organisations with a shared ambition: to support people in reaching their full potential through health, nutrition and individualised support.
“We are delighted to partner with the Swedish Olympic Committee. At Cooper Consumer Health, our purpose is to empower healthier living, and MittVal plays an important role in helping people take care of their health every day. This partnership is a natural fit with our ambition to support people in being at their best, while strengthening our connection with Swedish consumers,” said Bart Meermans, CEO of Cooper Consumer Health.
“MittVal is a strong choice of partner. Our organisations share similar values, with a common ambition to help individuals become the best version of themselves,” said Fredrik Joulamo, Acting Secretary General of the Swedish Olympic Committee.
As part of the partnership, MittVal will support the Swedish Olympic team through its vitamins and minerals offering. SOK’s team of nutritionists will also work closely with MittVal to contribute expertise and insights to the continued development of the brand’s product range.
The collaboration will also provide an opportunity to further strengthen knowledge around nutrition and the role that vitamins and minerals can play in supporting individual needs.
“Our athletes often have questions about which products we recommend when there is a specific need. That is why it is valuable for SOK to have a partner within vitamins and minerals where our nutritionists can also contribute to further developing the offering,” said Linda Bakkman, Nutrition Advisor at the Swedish Olympic Committee.
“MittVal wants to support every person so that they can be their best every day. We are proud to become a Team Partner of the Swedish Olympic Committee and look forward to working closely with SOK and the Swedish Olympians in the years ahead,” said Renato Piai, General Manager Cooper Consumer Health Nordics
The partnership will run until 2029, covering the journey towards the Los Angeles 2028 Olympic Games and beyond.
About MittVal
MittVal is a Swedish brand specialising in vitamins and minerals, offering products designed to support different nutritional needs throughout life. MittVal is commercialised by Cooper Consumer Health, a leading European consumer healthcare company focused on empowering healthier living.
About Cooper Consumer Health
Cooper Consumer Health is a leading pure-play OTC consumer healthcare platform in Europe. The company develops, manufactures and distributes a broad portfolio of category-leading self-care brands with high consumer awareness and loyalty, serving more than 100,000 pharmacies and drugstores across Europe and beyond.
https://www.cooperconsumerhealth.com/
About the Swedish Olympic Committee
The Swedish Olympic Committee (SOK) is responsible for Sweden’s participation in the Olympic Games and supports Swedish elite athletes and their teams in their preparation for and participation in the Olympic Games.
